Hotel management on behalf of owners
From budget planning to operational control: we run your hotel as if it were our own.
Hotel management · Munich · since 2000
Welcome to
Gross Hotelmanagement GmbH
With more than 26 years of experience, we run budget hotels for renowned international brands. We make hotels successful, from the first idea to full occupancy.
With 100 % commitment and 105 % passion.
100 %Commitment to our partners and clients
26 yearsExperience
105 %Passion for hospitality
About us
Your partner for hotel management in the economy segment
We specialise in running budget hotels and properties of renowned international brands. Wherever efficiency, quality and guest satisfaction have to come together, we feel at home.
As a full-service provider we take over the entire hotel administration: commercial management, quality and people management, marketing, sales and strategic development. The result is lasting success for owners and a great experience for guests.
Professional management
Our services at a glance
Every hotel is unique. That is why we develop concepts that sustainably increase occupancy, revenue and guest satisfaction, and we implement them consistently every day.
People
Recruiting, leadership, training and development. A well-coordinated team is half of every review.
Marketing and sales
Market positioning, corporate clients, trade fairs and events. More room nights, better rates.
Budget and controlling
Clear targets, monthly key figures, honest variance analysis.
Competition and strategy
Competitor analysis, pricing strategy and alignment with the location.
Quality management
Specialised in 1- to 3-star hotels: standards that are actually lived day to day.
AI and automation in hotel operations
Tried and tested in our own hotel: we show where AI really saves time in everyday hotel life. Review responses, reporting, staff scheduling, receipt processing and recurring workflows. Introduced pragmatically, GDPR-compliant and in a way the team actually uses.
Discretion, reliability and partnership are a matter of course for us.
Currently operating
B&B HOTEL München City-Nord
For years we have been running the hotel on Freimanner Bahnhofstraße on behalf of B&B Hotels: 132 rooms, a top team, guests from all over the world. This is where we develop what we pass on to other hotels.
- 132Rooms
- TopTeam members
- U6Studentenstadt
Management
Thorsten Gross
Certified master chef, numbers person and hotel manager. Independent entrepreneur since 2000 and advisory ambassador for B&B Hotels Germany.
My standard is simple: a hotel has to pay off and make guests happy. Both at the same time. I am available to you in person Monday to Friday, 10 am to 6 pm.
Recommendations
What colleagues say about Thorsten
“What really sets Thorsten apart is his genuine hospitality DNA. He is a host. […] Thorsten has a mind of his own. And that is very much meant as a compliment.”
“He combines operational excellence with genuine entrepreneurial spirit and a very good sense of what is feasible.”
“I can recommend Thorsten without reservation as an experienced hotel manager, strategic thinker and strong leader.”
Excerpts from recommendations colleagues have published on LinkedIn, translated from German. Names shortened. All recommendations on LinkedIn
Experienced team
People who know their craft from the ground up
Our team consists of hospitality professionals. Whether commercial management, operational leadership or service quality: we combine expertise and passion for hospitality in every area.
What sets us apart is the combination of long-standing experience, entrepreneurial thinking and genuine closeness to our guests.
Tailor-made solutions
No templates. Solutions for your hotel.
Budget planning, process optimisation, people management or strategic realignment: we analyse existing structures, find the potential and implement concrete measures that deliver measurable results.
Because every hotel is unique.Arrange a call
Publications
Practical knowledge to read
Specialist articles, technical documentation, operational guides and annual instructions: every publication delivers solutions that can be put into practice in everyday hotel life straight away. The publications are in German.
To the book shop at epubliThe link leads to the epubli shop. The epubli privacy policy applies there.
For owners
What is your hotel capable of?
Enter rooms, occupancy and average rate, then play with the two levers we move in operations every day. The calculation runs only in your browser; nothing is stored or transmitted.
Example calculation for room revenue, not a promise. We are happy to discuss the real potential of your hotel in person.
Discuss the potentialWe're hiring.
Reception, breakfast, housekeeping. Full-time, part-time or mini-job, right in Munich.